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Baie nice, a Cape Town-based underwear label for both men and women, is run by Simon A. Obholzer. The label was founded in 2005 by Alawia Sieed and Simon. Alawia has a background in both fashion and textile design and Simon, an established businessman, saw the gap in the underwear fashion market here in South Africa.

One of the core values of baie nice is the promotion of South African culture and local manufacturers. All garments are created by local manufacturers in Cape Town using predominantly locally produced materials. The aim of baie nice is to use South African flavour with all its diversity and to promote the sharing of the same fashion amongst various cultures.

The bright and funky range uses eye-catching prints and comfortable fabrics to suit the more fashion conscious consumer. The collection is ideal for anybody from enthusiastic athletes to professional home bodies. All underwear and sleepwear garments are made in Cape Town with locally produced fabrics.

The ever popular and well known baie nice suburb range includes humorous reworkings of beloved South African suburbs. The Kommetjie, Fresnaye, Fish Hoek, Camps Bay, Newlands and Langa underwear designs have a sense of humour and fun, while still catering to quality conscious and stylish clientele.

Baie nice also has a super sexy swimwear range, which has seen sales soar as they hit the boutiques in summer.  The swimwear is produced in Cape Town using imported fabrics of the highest quality.  The collection is inspired by European fashion and by keeping up to date with the latest trends in swimwear.  The styles and fit are guaranteed to be comfortable and oh so flattering.

Baie nice has also branched out to cater for corporate needs by providing customized items, such as uniforms for hotels & restaurants/bars as well as promotional wear. Please visit for more information.


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